AdStar
and DynAccSys Enter Into Strategic Marketing
Agreement
July 12, 2002
AdStar to incorporate DynAccSys' Virtual
AdTaker into its e-commerce product suite
MARINA DEL REY, Calif. - AdStar (Nasdaq:
ADST, ADSTW), a leading software and application service provider
for the classified advertising industry, today bolstered its
suite of e-commerce products by signing a letter of intent to
be the marketing agent for DynAccSys' web-based display ad transaction
service. As part of the agreement, AdStar will begin selling
to its customers Virtual AdTaker, an Internet browser-based
technology that allows advertisers to compose, schedule and
pay for display advertisements in print and online publications.
With Virtual AdTaker, AdStar's publishing customers
can accept several types of display ads via the web, including
in-column ads with photos, obituary, funeral and legal notices,
and gallery ads. The gallery ad capability is especially attractive
to car dealerships and real estate agencies that can use a combination
of photos, text and graphics to showcase their products.
"The addition of Virtual AdTaker to our
suite of products creates ultimate flexibility and choice for
our customer's advertisers," said Leslie Bernhard, president
of AdStar. "Our newspaper customers now have the ability
to offer their advertisers self-service options in all classified
formats. As the leading provider of online ad transaction services
and now as the reseller of Virtual AdTaker, publications can
now turn to AdStar as their main source for their online classified
ad-transaction technology needs."
Virtual AdTaker features include the ability
to create and compile ads online with full text, photos, banners,
and logo graphics. The always-on technology extends publication
deadlines, eliminates errors through online editing, proofing,
and spell checking and provides direct delivery of ads to the
newspaper production department via Internet delivery. The entire
Virtual AdTaker solution is hosted by DynAccSys, which also
minimizes implementation, operation and maintenance costs for
both advertisers and publishers.
"Our technology drives revenues for newspapers
by putting the power to create, schedule and pay for ads in
the hands of the advertisers," said Alan R. Duncan, chief
executive officer of DynAccSys. "AdStar has proven its
technology and marketing capability in the publishing industry
by solidifying contracts and securing loyal customers with many
of the leading newspapers in the country. Together, our companies
have created the ultimate advertising transaction solution that
bridges the gap between the Internet and print, and we are confident
that AdStar's customers will see great benefits from the added
value that Virtual AdTaker offers."
AdStar's core application service provider model
allows its publication customers to quickly turn their online
presence into revenue-generating web sites by integrating AdStar's
classified ad transaction technology into their sites. With
Virtual AdTaker, AdStar will be able to offer its publishing
customers the ability to accept all varieties of classified
ads through the Web, from text- to graphic-based layouts.
About DynAccSys
DynAccSys designs, builds, operates, and supports customized
data management tools - dynamic solutions that solve complex
problems in data management, data transmission, and business
processes. DynAccSys also offers business process services as
a technology-enhanced alternative to customer processing with
a focus on the print media, mortgage banking, and accounting
industries. The company devises new ways to better business
practices through Web solutions that transfer work from inside
to outside a company, or through designs that offer breakthrough
solutions to regulatory complexities. DynAccSys is based in
Silver Spring, Md. For more information, visit www.dynaccsys.com.
About AdStar, Inc.
AdStar (Nasdaq: ADST, ADSTW), based in Marina del Rey, Calif.,
serves as an application service provider (ASP) for the $20+
billion classified advertising industry. AdStar turns publishers'
Web sites into full-service classified ad sales channels for
their print and online classified ad sections. Since 1986, AdStar
has set the standard for remote ad entry software by giving
advertisers the ability to place ads electronically with many
of the largest newspapers in the United States. Today, AdStar's
infrastructure, through its private label model, powers classified
ad sales for more than 20 of the largest newspapers in the United
States and the Newspaper Association of America's bonafideclassifieds.com,
where ads can be placed in more than 120 newspapers.
Forward-Looking Statements
This press release contains forward-looking statements concerning
the business and products of the Company. Actual results may
differ from those projected or implied by such forward-looking
statements depending on a number of risks and uncertainties,
including, but not limited to the following: development, shipment
and market acceptance. Other risks inherent in the business
of the Company are described in Securities and Exchange Commission
filings, including the Company prospectus on Form SB-2. The
Company undertakes no obligation to revise or update any forward-looking
statements to reflect events or circumstances after the date
of this release.
For more
Information:
AdStar
Media Contact:
Kevin Wilson
Politis Communications
801-523-3730
|
AdStar
Broker Contact:
Malcolm McGuire
C.C.R.I. Corporation
800-828-0406
|
| DynAccSys
Company Contacts:
Renae Gerkin
720-895-1972
Gustavo Schujman
Marketing Manager:
|
AdStar
Company Contact:
Jeff Baudo
310-577-8255
|